Attachment-Mr. Letterman was just recently married in March and maybe had a detoriating relationship with his new wife. Maybe he didn't feel satisfied sexually with her and that he doesn't have strong social ties as the media makes him out to be.
Opportunity- Maybe thought he wasn't going to be succesful in future years or confident. A decline in ratings or trying to involve more of an audience, he decided to come out with this. The more popular you get the more pressure is put on you to be even more popular.
Involvement- He always had a job and never really hung out with friends or had a chance to do any other activities. His social involvement was always with work. So naturally, he would feel more comfortable with his employees, especially his female employees which he has been sexually involved with.
Belief- He felt he could get away with it. He is so successful that he might think he is above the rules. Since it came out with the blackmailing, he was forced to admit it and make it work in his favor then against him. People will talk about his morals and why he choose to do this.
Saturday, October 3, 2009
Saturday, September 5, 2009
Elements
This commercial shows the Individual achievement and personal success, with the male yelling and jumping for joy at being able to lower his car insurance and being a winner in his point of view.
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